Real world branded rewards integrated into mobile games. This operates as "rewards as a service" - i.e. consumer products as well as gift cards for gamers - with an SDK that automatically embeds rewards into gameplay. Currently at a GMV of $350K, driving higher user engagement and revenue for its gaming studio partners. Customers include KGEN, STAN, SVG. $1M seed round. Angels in the round: Dhruv Vohra (Meta). Founders: two of the founders, Shouradeep and Upamanyu, built CollegeShala (online lessons) and subsequently joined acquirer LectureNotes; Abhir was the marketing and community manager at IndiGG. Founded in Jan 2024.

Beauty and wellness brands for the Middle East, starting with its first brand - AÏZA, beauty products using regional ingredients - dates, black seed, and bakhoor with clinical actives. Products are crafted in global labs - e.g. in Korea or Italy. Revenue/customer scale today is undisclosed. $3M seed round. Founder Shubham (Wharton) was at Peak XV (working on India and MENA deals) prior to which he was at Bain. Founded in Jul 2023, based in Dubai.

AI tools for content creation - organises all your content in a central repository, with tools for editing across images/video/audio/text. $1.2M seed round from a strategic investor in the power cables business. Founder Anubhav was a SAP Consultant at HCL, before founding 360Hoardings (out of home media) and Picnara (marketplace for photographers). Founded in Dec 2021.

Fine jewelry brand using lab grown diamonds. Building an omnichannel approach with its first retail location in Mumbai. $5.5M seed round. Angels include the founders of Dot & Key, Livspace, Snitch, Bewakoof. Founders: CEO Rupesh Jain founded Candere in 2012 - an omnichannel jewelry brand to make (real) diamonds accessible, which Kalyan Jewelers invested in, in 2017, and ultimately bought out in 2024. Candere had a revenue at the time of ₹130CR (~$15M, in FY24). His wife Vandana joined him in the business and is a co-founder in Lucira. Lucira was founded in Apr 2025. Comps: IVANA Jewels (Avinya Ventures), Firefly Diamonds (WestBridge), True Diamond (Titan, Huddle, Zeropearl), Fiona Diamonds (Venture Catalysts, AC Ventures), Coluxe (Startups Sherpas), Limelight Lab Grown Diamonds, Jewelbox (V3).

Authentication platform for AI agents - for the last two decades identity systems assumed a human would login to software, now it is AI agents. Which means that by 2028, one in four enterprise breaches will trace back to comprised agents, according to Gartner. With this platform, agents can be given secure access on behalf of users across common enterprise apps (e.g. Gmail, Slack, Notion). $5.5M seed round. Angels in the round: Adam Frankl, Oliver Jay, Jagadeesh Kunda. The two founders Satya and Ravi are BITS Pilani, built data integration platform Pipemonk which was acquired by Freshworks, and subsequently spent six years at Freshworks where they built its auth platform - most recently as Chief of Staff to the CEO; and Senior Director of Product Management. Satya also co-founded YourBus (real time location alerts) acquired by Goibibo. Founded in Aug 2023, SF based.

Proprietary AI platform for enterprises, which operates seamlessly across cloud, on-prem and fully offline environments without external APIs, to ensure data privacy at factories, defence facilities, healthcare companies. The company is banking on a cost advantage, integrating its AI platform into businesses at 15x lower cost vs. global players. $150K pre-seed round from undisclosed investors. Founder Anurita co-founded Tella in the US (a multi-channel customer support platform). Genovation was founded in Dec 2020.

AI agents for the asset management industry at large. Agents analyze financial data, extracts insights and automate deep research, for institutional investors across PE, hedge funds, investment banks and public market investors. Enterprise grade security ensures all data is connected, analyzed and audited for compliance, while staying private. According to Deloitte, leveraging AI can save 45 working days a year for analysts, before accounting for the cost of missed insights from human analysis. $3.1M seed round. Other investors in the round: Antler and angels including Akash Prakash (Amansa Capital), Vikas Jain (Generation IM), Thomas Yao (RDM). Founders Vibhav and Mithun are IIT Kharagpur. Vibhav was Chief Product & Innovation Officer at MPL, after three year stints at AWS and Kalaari. Mithun was Director of Product Management at Sharechat and subsequently joined Apna as Head of Product - Candidate Engagement. He started his career at Barclays Capital.

Full stack original design manufacturer (ODM) for consumer tech products. ODMs design and manufacture products for other brands, using their own IP or by designing client-specific products. i-Do's portfolio of products includes those integrated with Bluetooth Low Energy (BLE) + WiFi (routers, phones, speakers), with plans to cover GPS and GSM tech. The company has a team of 100 engineers in India and China to $4M seed round. Founders: Shalabh was VP-Sales at electronics manufacturing services (EMS) firm Celestica for seven years. He subsequently built his own EMS ventures, one of which formed a JV with Zetwerk to build EMS company ZetTown; co-founder Ashita started her career at KPMG and is also ex-ZetTown, Zetwerk. Founded in Feb 2025.

AI driven astrology app with guidance from human astrologers. A subscription model is supplemented with paid consultations. ₹7.5CR pre-seed round. Three of the founders, Nitesh (IIT Bombay), Devaang and Gaurav (IIT Bhubaneswar), are from Gameskraft - respectively as VP Business & Strategy, Chief of Staff and Director, Business & Revenue. Nitesh founded Pocket52 which was acquired by Gameskraft. The fourth founder and CTO, Piyush Nagle (also IIT Bombay) is ex engineering at PhonePe, Razorpay and Pagarbook. Comps: AskMyGuru (Lumikai), AstroTalk (Left Lane, Elev8), Vaya (Accel, Arkam), AstroSure (angels).

AI tools for schools and EdTech companies. Three core functions are covered: evaluation (for example, of handwritten exam notes or oral presentation skills), personalised learning experiences (a knowledge graph for each learner resulting in personalised action plans for teachers) and content generation (lesson plans, exam practice materials). No customers listed yet. Round of an undisclosed round from Startup India. Incubated at IIT Mandi. Founder Rahul (IIT Delhi) was with Pratham (the education sector nonprofit), founded Unlearn Kids (platform for math lessons) and headed product at Tripoto and CollegeDekho. Founded in Apr 2024.