Denim and casual wear brand which operates through a network of 50 franchised stores and through its website. Revenue was ₹11CR in FY25, with ₹22CR targeted for FY26. The company identified a gap between expensive global brands and low-quality local offerings. Pricing for a pair of jeans is ₹1200-2500. The plan is to get to 500 stores by 2030, driving expansion in Tier 2 and Tier 3 cities. The brand appeared on "Pitch to Get Rich" (!), a fashion business reality show on Jio Hotstar. ₹3CR round. Founded in 2013, and in its current avatar from 2019. Founded by Ritika and Vishal, a husband-wife duo. Ritika was in HR at Genesis Fashion, Vishal was a business analyst at Ramco Systems.

Pet food brand, present in 20 outlets in Bangalore with plans to expand to Mysore, Hyderabad, Goa and Kochi. Sells biscuits and jerky packets priced at ₹700-800. Works with vets and nutritionists to ensure taste and nutritional value. $425K seed round by undisclosed investors. No background available on the founder, Smriti.

Premium kidswear brand, with 100% cotton everyday essentials for children up to 10 years of age. Available D2C and on Myntra, FirstCry and Nykaa Fashion. No information on traction. ₹4CR seed round. Other investors in the round: Saurabh Jain (Livspace), Srivatsan Chari (Cleartax), Kunal Mahipal (Onsitego), Meghana Agarwal (Indiqube), Sunil Khaitan (Goldman Sachs). Founders: Tarun (IIT Delhi) comes from a BD background (ClearTax, Simpl, Onsitego, Mailmodo); Payal is from marketing (Unacademy, GamesKraft, K12); Bharath (SRCC) was at EY before starting Drako Apparels, an apparel manufacturing company. Founded in Mar 2022.

Sneaker brand, with its first collection launched D2C on their website - expansion via multi-brand stores and pop ups. $500K pre-seed round. Undisclosed angels from Zomato, Urban Company, Tata 1mg, Shyft, HexaHealth, ChrysCapital, BCG. Founders: Varun (SRCC, ISB) is ex Parthenon Group, Zomato (Dubai launch), 1mg (seven years across verticals); Manas is ex HP, Lookup, 1mg (also seven years).

Bangalore based lab grown diamond jewellery brand. Using a franchise model, the brand operates three stores in Bangalore, Coimbatore and Guwahati. ₹2CR pre-seed round led by Dinesh Talera (Mysore Saree Udyog). Founder Prapanjj (Christ, Bangalore) started out as a diamond grader, and a business development intern at De Beers, before working with Kota Diamonds (jewellery brand). Founded in Nov 2022. Comps: Lucira Jewelry (Blume, Spring Marketing, SiriusOne), IVANA Jewels (Avinya Ventures), Firefly Diamonds (WestBridge), True Diamond (Titan, Huddle, Zeropearl), Fiona Diamonds (Venture Catalysts, AC Ventures), Coluxe (Startups Sherpas), Limelight Lab Grown Diamonds, Jewelbox (V3).

Home fragrances brand, with toxin free natural wax. No information on traction. "We are designing with innovation, safety, and sustainability at the core, building an ecosystem of products for this new Indian customer who seeks both design and trust in their everyday choices."Pre-seed round of an undisclosed amount. Other investors in the round: Growth Sense Venture Fund, Growth91.

Ayurvedic, toxin-free beauty and self-care brand for kids aged 3-14. Products across skincare, haircare and body care. ₹2.4CR (~$270k) pre-seed round. Founders: Kanika (B.Tech and M.Tech in Biotech) was a senior consultant at Eli Lilly for five years; Aditi (ISB) was an engineer at TCIL for five years; Labdhi (IIT Delhi) held growth roles at SARVA and Cuemath, along with a stint as Deputy GM at Jabong. Founded in Dec 2023. Comps: Whimsy Beauty, Sammmm (for teens; Fireside and Sauce VC).

D2C nutrition brand focused on filling daily nutrient gaps. products include Supply6 360, which is a blend of 63 nutrients, probiotics and superfoods; and Supply 6 Salts, a zero sugar hydration mix. $1.1M seed round. Revenue scale unknown. The brand is endorsed by South African cricketer AB de Villiers and will enter high adoption markets including the GCC. Angels in the round: Kunal Shah (CRED), Ashutosh Valani and Priyank Shah (Renee Cosmetics), Yogesh Kabra (XYXX). Founders: Vaibhav (Christ, Bengaluru and Warwick Business School) started Supply6 in May 2019; Rahul was at AIG and Skyshot Media before joining in 2020.

Beauty and wellness brands for the Middle East, starting with its first brand - AÏZA, beauty products using regional ingredients - dates, black seed, and bakhoor with clinical actives. Products are crafted in global labs - e.g. in Korea or Italy. Revenue/customer scale today is undisclosed. $3M seed round. Founder Shubham (Wharton) was at Peak XV (working on India and MENA deals) prior to which he was at Bain. Founded in Jul 2023, based in Dubai.

Fine jewelry brand using lab grown diamonds. Building an omnichannel approach with its first retail location in Mumbai. $5.5M seed round. Angels include the founders of Dot & Key, Livspace, Snitch, Bewakoof. Founders: CEO Rupesh Jain founded Candere in 2012 - an omnichannel jewelry brand to make (real) diamonds accessible, which Kalyan Jewelers invested in, in 2017, and ultimately bought out in 2024. Candere had a revenue at the time of ₹130CR (~$15M, in FY24). His wife Vandana joined him in the business and is a co-founder in Lucira. Lucira was founded in Apr 2025. Comps: IVANA Jewels (Avinya Ventures), Firefly Diamonds (WestBridge), True Diamond (Titan, Huddle, Zeropearl), Fiona Diamonds (Venture Catalysts, AC Ventures), Coluxe (Startups Sherpas), Limelight Lab Grown Diamonds, Jewelbox (V3).