DEAL TRACKER

Tracking pre-seed and seed rounds that close in India every week

Also available in a weekly newsletter every Monday morning. Sign up here.

Links out to the the websites of the startup and its investors, along with LinkedIn profiles of the founders and fundraising news.

Investors
Founders
Jul 23
Wk 30 (21-27 Jul)

Lab-grown diamond brand. Focused on contemporary designs, a customised offering, will launch online this August followed by flagship retail stores. The brand debuted in early July with a limited-edition Rakhi collection marketed via WhatsApp. Friends and family round of an undisclosed amount, from Ajai Chowdhry (HCL), Tej Kapoor (ICICI Ventures), Sairee Chahal (Appreciate Capital), Kunal Chowdhry, Rachin Dewan, and Kunal Milwani (Synage). The angel round closed in Feb 2025. Founded by Priyanka Gill, Venture Partner at Kalaari Capital; formerly Founder of POPxo (sold to Good Glamm Group). Founded in Feb 2025. Comps: Comps: IVANA Jewels (Avinya Ventures), Firefly Diamonds (WestBridge), True Diamond (Titan, Huddle, Zeropearl), Fiona Diamonds (Venture Catalysts, AC Ventures), Limelight Lab Grown Diamonds, Jewelbox (V3).

July 23, 2025
Fundraise news
Investors
Founders
Wk 30 (21-27 Jul)

D2C travel accessories with a multi-brand approach. Travel products include luggae, backpacks and neck pillows, all offered with an aim of two hour delivery. The company also plans to open 100 stores in the next two years. $5M seed round from First Cheque at Jungle Ventures and Fireside Ventures. Angels in the round: Revant Bhate (Mosoaic Wellness), Abhishek Goyal (Tracxn), Harsh Shah (Fynd), Chirag Taneja (GoKwik), Ramakant Sharma (Livspace) and more. Founders: Abhinav Pathak built Kalaari, Venture Highway and Prime backed Perpule, a cloud-based POS which was acquired by Amazon in 2021, before spending two years with Amazon; Abinav Zutshi is from Landmark Group, Trent and Big Bazaar. Founded in Feb 2025.

July 22, 2025
Fundraise news
Investors
Founders
Jul 15
Wk 29 (14-20 Jul)

Wellness brand with nutraceutical supplements made using sea moss. "Packed with 92 of the 102 essential minerals your body needs to thrive". Launches next year with in-house manufacturing. Seed round of an undisclosed amount, from the founders of The Moms Co. and the Tetr College of Business. Founded by a group of six founders students from around the world who are pursuing undergrad degrees at the Tetr School of Business. Founded in Jan 2025.

July 15, 2025
Fundraise news
Investors
Founders
Wk 28 (7-13 Jul)

Kids focused health and wellness brand, with a range of clean-label products for coughs and colds - sore throat lollipops and throat sprays. For kids aged 2-12, going live D2C and on e-commerce this month/August. ₹8CR seed round. Angels in the round: Arjun Purkayastha (Reckitt), Arjun Vaidya (V3 Ventures), Avnish Chhabria (Wellbeing Nutrition), Mohit Gupta (Lyskraft), Siddhartha Nangia + Swagat Saranagi (Smytten). Founders: Sanil is ex-Flipkart (category head), Uber (GM), Udaan (pharma/medicines) with brief stints as a co-founder building Pharma.Tech (B2B pharma manufacturing marketplace) and Relymeds (15 min medicine delivery). Vishakha is ex-Agro Tech Foods (marketing), Ferrero (brand manager), Glenmark (marketing). Founded in Oct 2024.

July 9, 2025
Fundraise news
Investors
Founders
Wk 28 (7-13 Jul)

Spiritual lifestyle brand built around Hindu traditions. Products include Rudraksha, agarbattis, puja kits, sacred jewellery, gemstones and religious books. ₹1.56CR seed round. Founders: brother Aniruddha and Anurodh built Cambik (a range of home decor brands) together along with experimenting with other D2C brands (Hometail - healthy snacks; Moon Lamp - 3D customised moon lamps). Founded in Nov 2023.

July 7, 2025
Fundraise news
Investors
Founders
Wk 27 (30 Jun - 6 Jul)

Protein shakes, bars and chips, sold D2C and across marketplaces. Currently at ₹50L (~$60K) monthly revenue. Cricketers Shane Watson and Axar Patel are brand ambassadors. ₹5.5CR (~$650K) seed round. Angels in the round: Raghav Singhal (Swasthum Wellness); Santosh Govindaraju; Abhishek Chopra and Aabhas Khanna (HSBC), cricketers Shane Watson and Axar Patel. Founder Aditya was an analyst at AXA XL for two years. Founded in Sep 2021. Comps: Nuvie (Pedalstart), Phab (OTP, Capri Global), The Whole Truth (Sauce, Z47, Sofina), The Yoga Bar (Fireside, acquired by ITC).

July 4, 2025
Fundraise news
Investors
Founders
Jun 30
Wk 27 (30 Jun - 6 Jul)

Jewellery brand sold online, in stores (DLF Mall of India, Noida; DLF Promenade, Delhi) and via stockists including Ogaan. Four new stores opening in Delhi, Mumbai and Ahmedabad. Price points are largely sub ₹10K. $1M second round, following on a $250K seed round by She Capital in Jan 2023. Founded by Nikita Gupta (Pearl Academy) in 2018.

June 30, 2025
Fundraise news
Investors
Founders
Wk 26 (23-29 Jun)

Clean label popular snacks from South India, with six stores in BLR and Chennai and same delivery in MUM, BLR, HYD, Chennai. ₹2.2CR ($260K) pre-seed round. Founders: Rajakumaran (IIM Kozhikode) was a category manager at Voonik, headed growth at ShopUp and co-founded Schoolay (school uniforms); Anbarasan is an engineer by background and was Principal Product Manager at ShopUp. Founded in Nov 2023 in Nagercoil, TN (population: 300,000). Comps: Sweet Karam Coffee (also South Indian snacks; Fireside, Peak XV), Let's Try (SWC Global), Beyond Snack (12 Glags Group), Eat Better Co (Prath, Spring Marketing Capital).

June 25, 2025
Fundraise news
Investors
Founders
Jun 16
Wk 25 (16-22 Jun)

"Better for you" protein shakes and protein bars. Aiming to close this calendar year with ₹10CR. $450K pre-seed round. Angels in the round: Mukesh Bansal (Myntra), Ayyappan R (FirstClub), Chanakya Gupta (Tuco Kids), Arun Sharma (Qlub). Founders: Hem is from Tata Advanced Systems, Ola and most recently Curefit ((Head of Expansion & Franchise Business); Prashant is from NestAway as well as Curefit (most recent role: Head of Trainer Org). Founded in May 2024. Comps: Phab (OTP, Capri Global), The Whole Truth (Sauce, Z47, Sofina), The Yoga Bar (Fireside, acquired by ITC). As Aviral Bhatnagar tweeted recently, protein-focused food brands are one of the most common categories aspiring seed stage founders are building in. Prebiotic/probiotic beverages is the most common, for AJCV. https://x.com/aviralbhat/status/1934870771043606868

June 16, 2025
Fundraise news
Investors
Founders
Wk 24 (9-15 Jun)

Home décor and kitchen brand sold D2C, now expanding into offline retail. The company has a range of 250 products. Currently at ₹120CR ARR, ₹150CR targeted by Dec 2025, ₹200CR by Mar 2026. $2.2M in what appears to be the company's first round, a Pre-Series A. The two co-founders are brothers, one of whom started out of college, the other ran a digital marketing agency for four years.

June 13, 2025
Fundraise news