Homegrown watch brand - precision mechanical watches - ₹8-20K price points ($100-250). Sold only through its website - a D2C brand that earns its label. ₹25CR (~$3M) FY25 revenue, wants to double this FY. India's luxury watch market is ₹10K CR (~$1.1B) - this is not luxury but you can understand the aspirational positioning. ₹6.5CR (~$750K) angel round (investors undisclosed) at a ₹45CR ($5.2M) valuation. Co-Founder Mustafa's only profession: watchmaking. Comps: here is a nice user review comparing Argos and the classic Indian brand - HMT - https://www.watchcrunch.com/siddharthb/posts/a-tale-of-two-indian-watch-brands-one-old-and-one-new-389530

Biofortified grains brand. Parent co. GreenDay works with 15,000 farmers to grow grains (rice, wheat, millets) naturally, albeit with higher levels of essential nutrients - zinc, iron, protein, and calcium. PV Sindhu is brand ambassador and investor. ₹10CR (~$1.2M) seed round, including angels - Namita Thapar, Shantanu Deshpande, Akshay Ghulati, Apurva Chamaria, Karan Jindal. The founders started soon after business school (IIM-A; Jaypee). Competes with traditional brands that artificially fortify - where nutrients are added during food processing.

Mass-premium shapewear brand, alà SKIMS, by influencer Kusha Kapila. 192K IG followers one week after its launch (Kusha has 4M+ followers). Priced 30-40% lower than global competitors. ""Our goal is to be the first brand Indian women think of when they need shapewear, just as SKIMS has done globally". ₹8-10CR (~$900K-1.1M) seed round (exact amount undisclosed), Ghazal Alagh also participated. Comps: Zivame, Clovia, Krvvy.

Pre-launch luxury skincare brand that will be manufactured between France and India. ₹4.5CR (~$500K) seed round. Investors undisclosed - "a Bangalore-based family office". Little to no information available on the founders. Comps: see Antithesis and other comps (below).

Pre-launch (a prerequisite for this category?) beauty and personal care brand. ₹5CR pre-seed round. Founder Aparna was Partner at Good Capital. Complex routines are now making way for simpler, all-in-one products - "I identified a critical gap in India's personal care market. Women were overwhelmed by complex routines and multiple products marketed as "essential," yet they struggled to find solutions that delivered meaningful results. I want Indian women to feel less burdened by endless routines and get more value for their investments in personal care products". Recent funding in the BPC space - Indē Wild, Sammmm.

Lab grown diamonds. Going from 4 to 20 stores in the next two years, currently in Mumbai, Pune, Bengaluru, Hyderabad. $3M seed round. Two brothers - Adit is from WestBridge and BCG; Aayush worked at family business Prism Jewellery, a manufacturer of traditional diamond jewellery. Comps: COLUXE, Fiona Diamonds, Limelight Lab Grown Diamonds, Jewelbox.

Nutrition brand with a range of flavoured oats. Pre-seed round, amount undisclosed.

Food and wellness products sourced from the Himalayas. Revenue and other numbers undisclosed. Pre-seed round of an undisclosed amount. The founders came together through The Naropa Fellowship, a post graduate program for entrepreneurial leadership to create impactful businesses in Ladakh. The 4th co-founder, Mohd. Anas Zubair (CTO), is not linked below.

Shoe care brand, crossed ₹50L monthly sales in October 2024 (the last time numbers were reported). $100K pre-seed round. Two of the three founders built Brand Th3ory, a digital marketing agency, for close to a decade.

Female wellness and hygiene brand catering to Tier 2/3 cities. ₹3CR pre-seed round. Other investors: BeyondTeQ Ventures, Black Pepper Holding.