Tracking pre-seed and seed rounds that close in India every week
Links out to the the websites of the startup and its investors, along with LinkedIn profiles of the founders and fundraising news.
D2C grocery brand with freshly processed kitchen staples (cold-pressed flours, wood-pressed oils, spices, dry fruits). Distribution is via its own omnichannel model with a store in Gurgaon and 90 minute delivery. Plans to open 10 outlets in Delhi NCR. $1.1M pre-seed round. Other investors in the round: Indigram Labs Foundation. Founders: Yatish (Manipal Tech.) was the Founder & CEO of Milkbasket for close to nine years; Shailendra founded Veggie India which was acquired by Milkbasket, which he then joined for six years. Founded in Sep 2024. Comps: India's market for staples is dominated by legacy brands - Aashirvaad, Fortune, Pillsbury.
Mass premium jewellery brand focused on 'celebration' wear. 400 SKUs are sold D2C and through marketplaces, with ₹1-30K price points. Currently at ₹1CR (~$100K) annualised revenue. ₹2.5CR (~$290K) pre-seed round. Founders: Ankur (IIT Roorkee, IIM Bangalore) is from Mastercard, McKinsey and Fashinza (three years including the founder's office); Manali is from category roles at Healthkart, Limeroad, Bulbul as well as Fashinza (three years including as Director of Revenue). Founded in Aug 2024.
Luxury handbag and accessories brand, with 50 SKUs priced at ₹5,000-15,000. Sold via Ajio Luxe, Tata Cliq Luxury, Nykaa Luxe. Seed round of an undisclosed amount. Founders: Sanchit (EDHEC) was part of Whirpool's global Fast Track Management Program for two years; there is no information available on co-founder Annika, after her Master's in Luxury Accessory Design and Management from Italy. Founded in Jan 2024.
Fashion and travel accessories brand - luggage covers, storage pouches, socks and hankies. The brand has shelf space in diverse multibrand outlets (MBOs) - Regal Shoes, Crossword, Hamleys. Currently at 15K monthly orders, 25% offline-75% online sales split. Monthly sales data not provided. ₹4.5CR seed round. Founders: Harshit (Narsee Monjee) held strategy and marketing roles at Future Consumer (part of Future Group) for 5 years as well as at Pfizer Consumer Healthcare; Manali was at MullenLowe Lintas for 5 years, followed by Future Consumer, and brand design agencies in Singapore. Founded in 2021.
Kids lifestyle brand - blankets, towels, school gear. Currently at ₹12CR annualised revenue, growing at 40% QoQ. The focus is on scaling collectible-driven seasonal drops. ₹4CR seed round. Angels In the round: Shivali Vij (Michelin), Deepank Kumar (ESR India), Pratik Mathurkar (Honest Chocolat), Uday Sodhi (Kurate Digital Consulting), Stoffer Norden (former CEO, Booking.com). Founders Ritvik and Karishma are from NIT Tiruchirappallii. They founded XOOG, a safe social network for kids. Founded in Feb 2023.
Consumer food brand with products from the Mithila region which lies in Bihar as well as Jharkhand. This is a clean label brand which covers Indian superfoods, "heritage staples" (e.g., Katarni rice, a unique short grain rice only grown in this region) and a healthier variety of snacks. Five months since launch, its currently at ₹3CR annualised revenue, 20 SKUs and 25K customers in aggregate. ₹1.5CR seed round. Founders Shubham and Ankit are IIT Bombay, Anshu is from Ramaiah College. CEO Shubham co-founded a marketing agency; Protego, a car accessories brand; and BreadnPulp, a hyperlocal breakfast delivery platform in Mumbai. Ankit is from Timemytask (on demand home services), Anshu is from Thokbaazar (hyperlocal B2B platform). Founded in Dec 2024.
Consumer food and beverage brand, with fun, nostalgic products - flavoured sodas, cotton candy and tapioca crips for example. The goal is to scale distribution across typical channels (Q-Com) as well as food service outlets and abroad. No data on scale. ₹1.5CR seed round. Co-Founder and CEO Rahul Johar was Executive Director at iResearch Services for 17 years, while also building national distribution for his family owned firm JOHARS Group, a wholesaler/importer. Founded in Jan 2023.
Clean label nutrition focused food brand for kids. The product range so far has been focused on 10 minute breakfast prep - dosas, idlis and pancakes - with 5-8 grams of protein per serve, free of palm oil and refined sugar. The company also recently launched NutraMilk, a sugar-free milk mix made from nuts, seed, jaggery and dates. "We’re here to redefine childhood nutrition and wellness in India. From breakfast to mid-morning snacks to lunchboxes, we’re building a future where clean, protein-packed meals are the default, not the exception. We understand how tough parenting is today and are continuously working towards solutions that make parenting easy." Targeting ₹60CR in revenue in three years. ₹8CR seed or Pre-A (?) round, led by new investor Eternal, existing investors Antler and Venture Catalysts, along with the participation of RWA Advisors, Arav Ventures and angels Aman Tekriwal and Sairam Krishnamurthy. The company raised a ₹7CR seed round in 2023. Founders: CEO Parul (Symbiosis, Pune) was with Mondelez for 14 years, most recently as Head of Modern Trade for India; co-founder Manu was with Veris and InstaCash. He was also part of Antler second India cohort. The founders are siblings. Founded in May 2021.
Pre-launch functional beverages brand. Zero calorie beverages made with natural ingredients will include nutrition shots and herb-infused carbonated drinks. ₹2CR pre-seed round funded by undisclosed angels. Founder & CEO Nidhi built contract research organization Karmic Lifesciences (Mumbai Angels, IAN) which was acquired by Cliantha Research, another CRO, for ~$2M. She subsequently built Zoctr (home and tele health), before joining Accenture. Founded in Mar 2025.
D2C fast fashion brand. Claims to have a disruptive supply chain which ensures fresh product assortments (100 new weekly SKUs) and 25 day inventory cycles (traditional fast fashion brands hold inventory for 2-4 months). Operates out of its HQ in Guwahati and a 40,000 sq ft facility in Noida. ₹17.5CR pre-seed round. Founders: CEO Rimjim built StreetStyleStore, another D2C fashion brand, for a decade between 2012-2022; little information available on co-founder Partha. Founded in Apr 2022. Comps: Outzidr (Stellaris); NewMe (Accel, Fireside, All In).