Premium haircare brand designed for Indian hair types and weather conditions. Partners with 1,500 stylists across 300 premium salons in Tier 1 cities for its professional product range, along with a D2C line of shampoos and conditioners for home use. $3M Series A funding led by RTP Global along with All In Capital, Suashish and angels Kitty Agarwal (InfoEdge), Kunal Bahl and Rohit Bansal (Titan Capital). ₹6.5CR pre-seed round Nov 2025 led by All In. Founded in Sep 2023, &Done is the brand name, Ionic Professional is the company name. Founded in Sep 2023, Gurgaon based. Founders: Atit (BITS Pilani) was the Co-Founder & COO Of Bulbul (live commerce; Peak XV, InfoEdge; acquired by Good Glamm), and Co-Founder & CEO of Pluss (acquired by Netmeds) - he was also an AVP at Elevation; Saumya (IIT-D, Stanford GSB) was the Co-Founder & CEO of Udayy (live classes for English and Maths; Norwest, InfoEdge).

Premium pet nutrition brand. The company sells dry food using a dehydration process to preserve natural nutrients without chemical preservatives along with grooming products, treats, and supplements. Revenue scale undisclosed, the company will scale manufacturing, distribution in India and start exports. Pet food is a ₹5,000 CR market in India with over 40M companion pets. ₹14CR Series A round from undisclosed angels. Founded in Dec 2020, Coimbatore based. Founders: Dhanu (PSG College '95) was with Standard Chartered for over 15 years, most recently as Executive Director and Head of Credit Trading in India, and has been a dog breeder for 30 years; Sameer (Panjab College '96) was Director at Evren Asset Advisors, a boutique financial advisory firm, for over 15 years. The two founders are classmates. Comps: Supertails, Drools, Dogsee Chew, Farmina, Pedigree.

Packaged food startup which owns brands MOM - Meal of the Moment (instant meals and snacks) and Gimi Gimi (Korean-style noodle brand). Revenue scale undisclosed. MOM products are made with natural ingredients, with no artificial colours, flavours or preservatives. ₹52CR ($5.8M) Series A round. Founded in Jul 2015, Kota based. No information on prior work experience of the founders Prateek (Alliance Manchester Business School '07) and Mugdha (Masters from King's College London '11), who are married. Comps are largely legacy incumbents: ITC, Tata Consumer Products, HUL, MTR Foods, iD Fresh Food.

Clean-label packaged foods brand with a focus on better nutrition and transparent ingredients. The brand sells multigrain Korean and Chinese noodles, and pastas, made with minimal processing, positioning itself as a healthier alternative to conventional junk food. Revenue scale undisclosed. Now available in 2,000 retail stores including over 400 Reliance SMART Bazaar, Signature, and Freshpik stores. ₹20CR bridge/Pre-Series A extension round led by Orios, Asiana Fund and Shilpa Shetty, who led the Pre-Series A in Nov 2024. Angels in this round include Shajikumar Devakar (Neo Wealth), Ajay Mehta (formerly at WPP), Sonika Ravula (Optional Gravity), Rahul Colaco (Fraser & Neave). Founded in July 2021, Mumbai based. Founder and CEO Bhuman (BIT Pilani Dubai '10; INSEAD '14) was at BCG before building TGL, a fine tea brand, for nine years.

Mass-premium shapewear and innerwear brand, akin to SKIMS (Kid Kardashian), by influencer Kusha Kapila. Was at 192K Instagram followers within a week of launch, now at 400K - driven by Kusha Kapila's 4M followers. Priced 30-40% lower than global competitors. "Our goal is to be the first brand Indian women think of when they need shapewear, just as SKIMS has done globally". Offers fuctionality and minimal aesthetics, positioning itself as a modern alternative to legacy lingerie labels. ₹150CR annualised revenue and EBITDA profitable within eight months of launch in April 2025. $6M Pre-Series A round led by existing investor Fireside, following their ₹8-10CR seed round (exact amount undisclosed) in April 2025. Founders: Kusha Kapila as mentioned; Co-Founder & CEO Vimarsh (NIFT '01, IIM Calcutta '17) spent 17 years at apparel exporter Orient Craft, then built Attic Salt, a D2C fashion brand as well as B2B manufacturing partner to fashion brands, for 8 years.

Haircare brand designed for Indian hair textures and climate conditions. The company has a portfolio of 19 products across shampoos, conditioners, styling formats and scalp care. At ₹100CR in annualised revenue, with a 4x jump year-on-year, with broad based customer retention of over 40%. Sold primarily on Nykaa, Amazon and D2C. $15M Series A round led by BVP, along with existing investor Fireside Ventures, and angels including Navin Parwal and Sangeet Agarwal (Mokobara), Arjun Purkayastha (Reckitt). Founded in Nov 2021, Delhi based. Founders: Nikita (XLRI Jamshedpur '16) was at McKinsey for five years; Anmol (FMS '15) worked at Paytm for seven years, most recently heading sales in the Paytm deals vertical. Both founders are from Shaheed Sukhdev College Of Business Studies.

Hyderabad-based wellness brand focused on plant-based nutrition and clean-label supplements. Earthful builds products around whole foods and natural ingredients, offering vitamins, minerals and functional blends positioned as everyday nutrition for urban consumers. Operating as a D2C-first brand with a growing offline presence, the company aims to address gaps in preventive health and mindful eating through transparent formulations and education-led branding. ₹26CR Pre-Series A funding round led by Fireside Ventures and V3 Ventures. Atrium Angels also participated in the round. Founders: Veda previously worked in category operations at Meesho; Sai was previously a VP at GVV Construction.

Homegrown specialty coffee brand focused on sourcing, roasting and retailing single-origin Indian coffee. Toffee Coffee positions itself at the intersection of quality-led roasting, accessible pricing and a strong café-led consumer experience. The brand works closely with Indian coffee estates and aims to scale its footprint across cities while strengthening its retail and digital channels. ₹5CR Pre-Series A funding round led by IPV along with participation from 66 bridge partners, Abhijit Vemuganti and Invesst. Founders: Rishabh was building Pocket FM; Nandini previously worked at JSW.

Afforable-premium clean beauty brand focused on creating high-performance makeup that is vegan, gender-inclusive and designed to suit a wide range of Indian skin tones. The company operates as a D2C-first label while expanding steadily into offline retail, with products spanning lipsticks, complexion essentials and everyday makeup staples. No information on current sales. ₹17CR in a new funding round led by Spring Marketing Capital. Bangalore based. Founded in Aug 2018, Mumbai based. Founder Karishma (UC Berkeley) was a business analyst at A.T. Kearney in SF for a year after college, before starting FAE.

Tech toys brand focused on designing and manufacturing safe, durable and affordable products for kids, with an emphasis on learning-oriented play. The company is expanding its product range (AI-enabled robots, AR remote-controlled cars, RC vehicles, STEM kits) across age categories and strengthening its online distribution. Its products are sold in 3000 stores in India and through marketplaces, as well as exported. No information on current sales. India's tech toys market was $2B in 2024, and is an industry benefitting from China+1. ₹57.5CR Series A round led by Arkam Ventures. Founded in Aug 2021, Pune based. Founders: CEO Devansh (IIT Bombay) is from P&G and was the CEO at Zemote Home Automation (smart home products, as the name suggests); no background information available on CTO Ravi.