Hyderabad-based wellness brand focused on plant-based nutrition and clean-label supplements. Earthful builds products around whole foods and natural ingredients, offering vitamins, minerals and functional blends positioned as everyday nutrition for urban consumers. Operating as a D2C-first brand with a growing offline presence, the company aims to address gaps in preventive health and mindful eating through transparent formulations and education-led branding. ₹26CR Pre-Series A funding round led by Fireside Ventures and V3 Ventures. Atrium Angels also participated in the round. Founders: Veda previously worked in category operations at Meesho; Sai was previously a VP at GVV Construction.

Homegrown specialty coffee brand focused on sourcing, roasting and retailing single-origin Indian coffee. Toffee Coffee positions itself at the intersection of quality-led roasting, accessible pricing and a strong café-led consumer experience. The brand works closely with Indian coffee estates and aims to scale its footprint across cities while strengthening its retail and digital channels. ₹5CR Pre-Series A funding round led by IPV along with participation from 66 bridge partners, Abhijit Vemuganti and Invesst. Founders: Rishabh was building Pocket FM; Nandini previously worked at JSW.

Afforable-premium clean beauty brand focused on creating high-performance makeup that is vegan, gender-inclusive and designed to suit a wide range of Indian skin tones. The company operates as a D2C-first label while expanding steadily into offline retail, with products spanning lipsticks, complexion essentials and everyday makeup staples. No information on current sales. ₹17CR in a new funding round led by Spring Marketing Capital. Bangalore based. Founded in Aug 2018, Mumbai based. Founder Karishma (UC Berkeley) was a business analyst at A.T. Kearney in SF for a year after college, before starting FAE.

Tech toys brand focused on designing and manufacturing safe, durable and affordable products for kids, with an emphasis on learning-oriented play. The company is expanding its product range (AI-enabled robots, AR remote-controlled cars, RC vehicles, STEM kits) across age categories and strengthening its online distribution. Its products are sold in 3000 stores in India and through marketplaces, as well as exported. No information on current sales. India's tech toys market was $2B in 2024, and is an industry benefitting from China+1. ₹57.5CR Series A round led by Arkam Ventures. Founded in Aug 2021, Pune based. Founders: CEO Devansh (IIT Bombay) is from P&G and was the CEO at Zemote Home Automation (smart home products, as the name suggests); no background information available on CTO Ravi.

Laptop brand selling affordable, Android-powered laptops for students and young learners, especially in Tier-2 and Tier-3 cities. Their in-house OS, PrimeOS, offers a desktop-style interface while remaining familiar to Android users, and includes features like multi-window multitasking, native Android app support, cloud PC integration, and AI-enabled tools. By combining cost-effective hardware with software-smart features, Primebook tries to lower the barrier to digital learning. No information on current sales. $250K extension round from Ekamya Capital (mix of primary and secondary), following a $2M Pre-Series A round earlier in 2025 (IPV, Auxano). Founded in Jun 2018. Founders: Chitranshu (IIT Delhi) was earlier the Head of Sales at Smartivity Labs (smart toys) and a research associate at IIM Bangalore; Aman (also IIT Delhi) was a team lead at PayTM on logistics/warehousing projects.

D2C home and lifestyle label focusing on cotton-rich bedding, baby essentials and home decor accessories for urban millennials. Positioning: premium yet affordable design, frequent product drops and rapid delivery via quick-commerce channels. With this latest round, Haus & Kinder will expand its category range and deepen its omnichannel presence. $3.3M Series A round. Angels in the round: Yogesh Kabra (XYXX), Sangeet Agrawal and Navin Parwal (Mokobara). Founders: Saket was at ITC for 9 years, including as a brand manager at Wills Lifestyle, as well as Head-Fashion at IMG-Reliance; Kanupriya was a merchandiser at Trent and Wills Lifestyle.

Childrens wellness brand rooted in Ayurveda. Develops OTC formulations for kids across immunity, cold and cough, memory and holistic wellness. It leverages natural, GMP/ISO-certified manufacturing and D2C plus marketplace distribution to sell chemical-free, child-safe Ayurvedic products. ₹20CR Pre-Series A round led by RPSG with participation from Sauce. Founded in Mar 2020, Ahmedabad based. CEO Riddhi Sharma was the founder of WebPixel Technologies (dev firm); Co-founder Ripul was previously founder and CTO at WebPixel Technologies.

Value focused FMCG brand that aims to convert popular local beverages and snacks into hygienic, affordable packaged offerings for India’s mass-market consumers. ₹212CR revenue in FY25, from ₹4CR in FY19. Targetting ₹800CR in the next three years. $3M Series A round. Founded in 2018 in Coimbatore, started out as Tanvi Snacks and Beverages in 2016. CEO Prabhu was earlier a retail-consulting professional in the US before returning to join his family’s foundry business in India. Brindha Vijayakumar started out as an actuary. Comps: Paper Boat, Rasna, Dabur, PepsiCo and Coca Cola.

Beauty appliances brand with salon-grade hair, skin and grooming appliances into Indian homes. Its product range spans advanced LED-therapy devices, automatic multi-styler and dual-sided ceramic-edge trimmers, engineered specifically for Indian hair, skin and climate conditions. $2M Pre-Series A round. Founded in Sep 2021. CEO Tanisha was Assistant Procurement Manager at Beardo and a Director at Bare Body Essentials, a homegrown beauty brand that retails on marketplaces.

Design-led home décor and lifestyle brand creating art-inspired furnishings and accessories. Using its in-house analytics and trend-platform “Art Lab”, the company draws on data-driven insights to develop and launch collections, while building D2C reach online and offline. ₹10CR Pre-Series A. Founders Aditya and Aanchal started Artment straight out of college, in 2016.