Kids focused health and wellness brand, with a range of clean-label products for coughs and colds - sore throat lollipops and throat sprays. For kids aged 2-12, going live D2C and on e-commerce this month/August. ₹8CR seed round. Angels in the round: Arjun Purkayastha (Reckitt), Arjun Vaidya (V3 Ventures), Avnish Chhabria (Wellbeing Nutrition), Mohit Gupta (Lyskraft), Siddhartha Nangia + Swagat Saranagi (Smytten). Founders: Sanil is ex-Flipkart (category head), Uber (GM), Udaan (pharma/medicines) with brief stints as a co-founder building Pharma.Tech (B2B pharma manufacturing marketplace) and Relymeds (15 min medicine delivery). Vishakha is ex-Agro Tech Foods (marketing), Ferrero (brand manager), Glenmark (marketing). Founded in Oct 2024.

Spiritual lifestyle brand built around Hindu traditions. Products include Rudraksha, agarbattis, puja kits, sacred jewellery, gemstones and religious books. ₹1.56CR seed round. Founders: brother Aniruddha and Anurodh built Cambik (a range of home decor brands) together along with experimenting with other D2C brands (Hometail - healthy snacks; Moon Lamp - 3D customised moon lamps). Founded in Nov 2023.

Protein shakes, bars and chips, sold D2C and across marketplaces. Currently at ₹50L (~$60K) monthly revenue. Cricketers Shane Watson and Axar Patel are brand ambassadors. ₹5.5CR (~$650K) seed round. Angels in the round: Raghav Singhal (Swasthum Wellness); Santosh Govindaraju; Abhishek Chopra and Aabhas Khanna (HSBC), cricketers Shane Watson and Axar Patel. Founder Aditya was an analyst at AXA XL for two years. Founded in Sep 2021. Comps: Nuvie (Pedalstart), Phab (OTP, Capri Global), The Whole Truth (Sauce, Z47, Sofina), The Yoga Bar (Fireside, acquired by ITC).

Jewellery brand sold online, in stores (DLF Mall of India, Noida; DLF Promenade, Delhi) and via stockists including Ogaan. Four new stores opening in Delhi, Mumbai and Ahmedabad. Price points are largely sub ₹10K. $1M second round, following on a $250K seed round by She Capital in Jan 2023. Founded by Nikita Gupta (Pearl Academy) in 2018.

Clean label popular snacks from South India, with six stores in BLR and Chennai and same delivery in MUM, BLR, HYD, Chennai. ₹2.2CR ($260K) pre-seed round. Founders: Rajakumaran (IIM Kozhikode) was a category manager at Voonik, headed growth at ShopUp and co-founded Schoolay (school uniforms); Anbarasan is an engineer by background and was Principal Product Manager at ShopUp. Founded in Nov 2023 in Nagercoil, TN (population: 300,000). Comps: Sweet Karam Coffee (also South Indian snacks; Fireside, Peak XV), Let's Try (SWC Global), Beyond Snack (12 Glags Group), Eat Better Co (Prath, Spring Marketing Capital).

"Better for you" protein shakes and protein bars. Aiming to close this calendar year with ₹10CR. $450K pre-seed round. Angels in the round: Mukesh Bansal (Myntra), Ayyappan R (FirstClub), Chanakya Gupta (Tuco Kids), Arun Sharma (Qlub). Founders: Hem is from Tata Advanced Systems, Ola and most recently Curefit ((Head of Expansion & Franchise Business); Prashant is from NestAway as well as Curefit (most recent role: Head of Trainer Org). Founded in May 2024. Comps: Phab (OTP, Capri Global), The Whole Truth (Sauce, Z47, Sofina), The Yoga Bar (Fireside, acquired by ITC). As Aviral Bhatnagar tweeted recently, protein-focused food brands are one of the most common categories aspiring seed stage founders are building in. Prebiotic/probiotic beverages is the most common, for AJCV. https://x.com/aviralbhat/status/1934870771043606868

Home décor and kitchen brand sold D2C, now expanding into offline retail. The company has a range of 250 products. Currently at ₹120CR ARR, ₹150CR targeted by Dec 2025, ₹200CR by Mar 2026. $2.2M in what appears to be the company's first round, a Pre-Series A. The two co-founders are brothers, one of whom started out of college, the other ran a digital marketing agency for four years.

Gaming consoles. A smart bat tracks a player's real-world shots, resulting in virtual shots within the MetaShot game. Bengaluru based. ₹2CR convertible round, following on a ₹11CR seed round (equity + debt) raised in January from Sauce VC, Sharrp Ventures and Panthera Peak. ~₹3.5CR raised at pre-seed from IPV in 2023.

Kidswear brand incubated at IIM Bangalore’s NSRCEL. Everyday clothing for kids aged 0-12, as well as toys, accessories and organizers. Targeting ₹10CR revenue in FY26, up from ₹2.6CR in FY25. ₹4CR seed round, mix of equity and debt.

Clean label snacking brand with complete ownership over its supply chain and a manufacturing facility in Haryana. ₹3CR seed round. Founders: the CEO is a software engineer who started Khari 5 years ago, prior to which he co-founded Square Sales India (marketing agency).