Premium sneaker brand designed through the lens of Indian culture. Sold D2C, now establishing its own exclusive brand outlets. ₹7.6CR seed round, along with ₹1.1CR raised in venture debt from Stride Ventures. Angels in the round: Vivekananda Hallekere (Bounce), Suhasini Sampath (Yogabar), Nishchay AG (Jar), Ashutosh Valani (Renee Cosmetics) and more. Founders: Arjun comes from Graph Advisors (back office for fund managers), OnDeck, J.P. Morgan; Animesh is from Bain and E&Y. Both are from Netaji Subhas Institute of Technology. Comps (funded shoe brands): Neeman's (Sixth Sense, Anicut); Comet (Elevation, Nexus); Yoho (Gulf Islamic Investments, Rukam, Rajeev Misra (SoftBank)).

Homegrown brand for pickleball gear. US Pickleball Association certified pickleball paddles are sold at ₹7,000-9,000 - almost half the price of international brands. "Pickleball is one of the fastest-growing sports in India, yet access to quality, affordable gear remains limited". Seed round of an undisclosed amount. Investors: Manish Poddar ( Rare Rabbit), Pratham Mitta (Tetr), Malika Sadani (The Moms Co.). Founded by "a diverse team of students from the US, Cuba, Mexico, Germany, and India while studying at Tetr College of Business". Comps: GoRally runs pickleball courts (Bharat Founders Fund).

Home cleaning products in concentrate format that are non-toxic and more environmentally friendly (water takes up 90% of the volume in cleaning liquids). 150K customers served so far, across D2C, Quick Commerce and eCommerce. The company will also look at select international markets. $1M seed round. Other investors in the round: Utsav Somani (iSeed), Suhail Sameer (OTP), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi). Founders: Mayank founded Rusabl (D2C brand with a similar product range); Karan worked at Muktha Laboratories.

"Estailo - with love from Korea". Korean-inspired fashion accessories brand. Processes 1,500 daily orders and operates with a 70-member, 90% women team. ₹75L from Wolfpack - a venture studio. The Founder, Sangeeta, was a senior software engineer at Fiserv for five years, before starting Estailo in 2023.

Dinnerware brand with toxin-free alternatives, including bone china (animal bone ash)-free ceramics, lead-free glassware, and 304 food-grade stainless steel cutlery. Neha Dhupia is a brand ambassador. Seed round of an undisclosed amount. Other investors in the round: GX Ventures, Neha Dhupia, Agnello Dias (JWT), Suraj Nalin (PlaySimple). Founders: Yadupati spent a year each at Avendus and JP Morgan; Vishal was the Head of Marketing & Sales at Wipro Consumer Care & Lighting and Head of Sales at VIP.

D2C socks brand as the name suggests. Seed round by a strategic, of an undisclosed amount. Founders: Shobhit was Business Head at Madison World (advertising); Saurabh is also from Madison World and from Jubilant FoodWorks.

Skincare brand with anti-aging solutions, just launched with its initial product. ₹2CR seed round. Angels include Aditya Agarwal (P-TAL). The founder was previously the founder of BOTNAL, another skincare brand.

Gut-health D2C brand, as the name suggests. It offers at-home testing kits (a saliva-based pH test for acidity) along with clinically validated Ayurveda-inspired nutraceutical supplements. $360K raised in this extended seed round. It has previously raised $500K at seed. Founders: Mukul, ex-NestAway, was the Founder & COO of YoloBus. Mansi is ex-Honeywell and managed Customer Experience at YoloBus.

Lab grown diamond and polki jewellery brand. Targetting ₹60CR this FY, from ₹14CR in FY25. Current stores: Delhi, Noida, Mumbai, Surat, Nagpur - now opening in Chandigarh and Ahmedabad. However, IG+their own website contribute 60% of sales. ₹2CR seed round. Founder Ayushi Jindal is from Pearl Academy and was the founder of House of Her (fashion brand). Comps: Firefly Diamonds (WestBridge), True Diamond (Titan, Huddle, Zeropearl), COLUXE (angels), Fiona Diamonds (Venture Catalysts, AC Ventures), Limelight Lab Grown Diamonds, Jewelbox (V3)

Premium beverage brand (water,soda, tonic) sold through quick commerce and HoReCa (Singapore Airlines, Hyatt). The business is 85% HoReCa today but the founders see sparkling water + tonic as a ₹100CR market on quick commerce. ₹5.7CR seed round. Two brothers, the founders, have been building this since 2018.