D2C nutrition brand focused on filling daily nutrient gaps. products include Supply6 360, which is a blend of 63 nutrients, probiotics and superfoods; and Supply 6 Salts, a zero sugar hydration mix. $1.1M seed round. Revenue scale unknown. The brand is endorsed by South African cricketer AB de Villiers and will enter high adoption markets including the GCC. Angels in the round: Kunal Shah (CRED), Ashutosh Valani and Priyank Shah (Renee Cosmetics), Yogesh Kabra (XYXX). Founders: Vaibhav (Christ, Bengaluru and Warwick Business School) started Supply6 in May 2019; Rahul was at AIG and Skyshot Media before joining in 2020.

Beauty and wellness brands for the Middle East, starting with its first brand - AÏZA, beauty products using regional ingredients - dates, black seed, and bakhoor with clinical actives. Products are crafted in global labs - e.g. in Korea or Italy. Revenue/customer scale today is undisclosed. $3M seed round. Founder Shubham (Wharton) was at Peak XV (working on India and MENA deals) prior to which he was at Bain. Founded in Jul 2023, based in Dubai.

Fine jewelry brand using lab grown diamonds. Building an omnichannel approach with its first retail location in Mumbai. $5.5M seed round. Angels include the founders of Dot & Key, Livspace, Snitch, Bewakoof. Founders: CEO Rupesh Jain founded Candere in 2012 - an omnichannel jewelry brand to make (real) diamonds accessible, which Kalyan Jewelers invested in, in 2017, and ultimately bought out in 2024. Candere had a revenue at the time of ₹130CR (~$15M, in FY24). His wife Vandana joined him in the business and is a co-founder in Lucira. Lucira was founded in Apr 2025. Comps: IVANA Jewels (Avinya Ventures), Firefly Diamonds (WestBridge), True Diamond (Titan, Huddle, Zeropearl), Fiona Diamonds (Venture Catalysts, AC Ventures), Coluxe (Startups Sherpas), Limelight Lab Grown Diamonds, Jewelbox (V3).

Clean label food brand producing homemade chemical-free pickles and condiments. The company works with 2,000 rural women entrepreneurs. Part of Shark Tank Season 3, the company is at ₹18CR annualized revenue with 30,000 monthly orders. It claims to be the number one pickle brand on Amazon with 4 products featuring in Amazon's top 10 bestsellers. ₹7CR seed round. Other investors in the round: IIM Calcutta Innovation Park, angel investors from IIM Calcutta and Symbiosis. Founders: Manjari (IIM Calcutta '16) was with Infosys and Wipro, and at Kearney after her MBA; Anukrit (IIM Calcutta '17) was with Maruti Suzuki and was Head of Projects for India at TotalEnergies; Asmita (Simby '10) was with IBM for close to 15 years. Founded in Nov 2020.

Toxin-free, ceramic coated cookware brand - cookware sets, frying pans, tawas. Designed in partnership with celebrity chef and investor in the brand, Saransh Goila. Like Cumin Co., this is a premium brand with a set of 3 priced between ₹8.5-12K. Products are "designed in California", manufactured in Italy. Aiming at ₹30CR annualized revenue in 12 months. $3.2M seed round. Founders: Siddharth (RV College '12) was the founder of Upbeatz (marketplace for global brands) and of Palette Brands (house of brands which included cookware); Himanshi (Delhi Univ. '08) was Head of Digital Marketing at Reebok and Director of Brand Marketing at Cleartrip, before co-founding Palette Brands. Ember appears to be founded in Sep 2022 as part of Palette Brands and launched under its own name in 2024. Comps: Cumin Co. (Fireside, Huddle - funded two weeks ago), along with premium incumbents (Meyer, Stahl, Tefal).

"India's first prebiotic soda brand", i.e. sodas with zero added sugar, low calories and gut-health benefits. In two flavours - grape and mango chilli. No information on sales. Seed round of an undisclosed amount. Other investors in the round: Subba Rao Telidevara, Bijoy Daga (Turiya Advisory Services), Robert Pancras. Founded by brothers Aditya and Yash. Aditya worked as a user experience designer at Samsung Electronics and at Frog (part of Capgemini). Founded in May 2024. Comps: Atmosphere Kombucha, Raw Pressery, Beyond Water.

Sexual health platform for men, through weekly consultations with experts, medication and chat support. The company will now establish co-branded clinics and introduce products under its RxMen label. It also advises men on other issues - hormonal balance, skin concerns, stress and sleep disorders. Annualised revenue at $800K with 6,000 consultations per month, aiming at $1.7M by FY26 end. ₹5CR seed round. Other investors in the round include Ankit Goel, along with a grant from Prosus Group. Founder Shailja is a software engineer who founded Koala Kabs, a ride hailing app with women-only drivers. Founded in Dec 2022.

Womens wear brand for pregnant women and new moms. Redesigning maternity wear keeping the mother in mind as much as the baby. It has an online community of 250K mothers across India. ₹7CR seed round. Founders: Hina was a manager for supply analytics at Reckitt for four years; Mayank is from Myntra, Trell and Tolexo. Founded in Nov 2021. Comps: Mamaearth, HunyHuny.

Pain care brand with a range of products (e.g. healing creams and oils) for joint pain, migraines, back pain and arthritis. Pain relief is a ₹16K CR (~$1.8B) market in India. The company has future plans to launch new products (muscle recovery), expand its AI-driven physiotherapy app and deliver at-home pain management sessions. ₹2.8CR seed round. Angels in the round: Pawan Gupta (Fashinza), Amit Baid (10X Growth Ventures), Nidhish Mundra (Oaktree). Founders: Anshul was an engineer at Coupa Software and TradeFin; Manu was an EIR at Times Internet and Smile Group. Founded in Dec 2022. Comps: FlexifyMe (Pre-A this week: IvyCap, Signal Ventures, GSF) offers online physiotherapy sessions (AI + in-person) as well as in centres.

Kitchenware brand that launched this year with a range of enamel cast iron products - pots and pans, tawas and kitchen tools. This is a premium brand, priced at ₹4,999 for a small pan. 7,000 customers till date. The product portfolio will expand to 80+ products by year end. $1.5M seed round. Founders: Niharika (ISB) was the Head of B2B Growth for Workplace at Meta and VP for B2B Sales at Noise; Udit (also ISB) is from Monitor Deloitte, EY-Parthenon, Zomato (Head of Growth and Partnerships) and Mastercard (Director - Growth). Comps: incumbents Le Creuset and KitchenAid.